Discover the incredible journey of Toyota, from its humble beginnings to becoming a global automotive giant.
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Toyota’s journey began in 1937 when Kiichiro Toyoda founded Toyota Motor Corporation in Japan. Originally a textile company, it shifted focus to automotive manufacturing, producing its first passenger car, the Model AA, in 1936. Post-WWII, Toyota faced challenges but rebounded with the release of the Toyota Land Cruiser in 1951, establishing a reputation for durability. The introduction of the Corolla in 1966 marked a significant milestone, becoming one of the best-selling cars globally. Emphasizing innovation, Toyota pioneered hybrid technology with the launch of the Prius in 1997. Today, Toyota remains a leader in automotive technology, sustainability, and innovation, shaping the future of mobility.
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